2nd Annual GRAYT Holiday Market Announced

Grayton Beer Company will host their 2nd Annual GRAYT Holiday Market on Saturday, December 2, 2017, from noon to 6PM. In addition to vendors, the event will include festive craft beers as well as the local brewery’s year-round styles, live music, an appearance by Santa and food for purchase. The 2nd Annual GRAYT Holiday Market will be held in tandem with the Taproom’s regularly scheduled Dog Days Are (R)over where patrons who bring in their dog receive 10% off their tab.

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The local brewery is currently accepting applications for local vendors, artists and merchants who are interested in selling their handmade goods during the event. A vendor fee of $50 is required in advance. All vendors are required to provide their own 6’ table. For more information, please email Chelsea@GraytonBeer.com or call (850) 231-4786.

Beards & Beers: A Men's Health Movement

Today marks the beginning of #NoShaveNovember. Join us to help raise awareness for men's health this November. Join us in the Taproom on Friday, December 1 at our party from 4PM to 8PM. By crowd applause we will name the best beard in the building. The winner will receive FREE beer for a year!* Once the winners have been named, Rolland's Beauty Bar & Art Gallery will be set up to give beard trims to all those interested. Trims are free, but a suggested donation is encouraged to the American Cancer Society.

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Watch Our 2017 Hop Harvest

At the beginning of August, Grayton Beer Company opened our brewery bay doors and welcomed 1,000 pounds of freshly harvested Centennial hops from Hop Head Farms, located in Hickory Corners, Michigan. The “wet hops,” as they are commonly known in the beer business, traveled 1,000 miles on a refrigerated truck and arrived at our Santa Rosa Beach brewery in early August.

Following the arrival of the hops, our brew team, under the leadership of Head Brewer Tyler White, worked throughout the day to incorporate the fresh hops into their fall seasonal beer.

In celebration of the release, called CentenniALE, Grayton Beer Company hosted a Harvest Ale Release Party on Thursday, September 28, 2017. The event included live music by the Graytones and the Back Beach Barbecue food truck on site.

Upon arrival, each guest will receive a token for a complimentary sample of the CentenniALE.

Currently, the CentenniAle is available exclusively in our taproom, but soon the harvest brew will be available at a number of key accounts through our distributors.

 

Dog Days Are (R)over

If your pup's polite, leashed and content to chill while you chug, Grayton Beer Company invites you to join us every Saturday from noon - 6PM. We welcome all well-behaved pets to our Taproom and reward their owners with 10% off their tab.

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Grayton Beer Company and The 30A Company Announce New 10-Year Agreement

Grayton Beer Company and The 30A Company today announce that they have signed a 10 year agreement to replace the original licensing agreement.

The partnership has produced the popular 30A Beach Blonde Ale which is distributed along the Florida Panhandle and in 5 states in the Southeastern US. 

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“We are very excited about our continued partnership,” said Jamey Price, Founder of Grayton Beer Company.  “Moving forward, we have a fantastic innovation plan in place which includes launching additional 30A beer styles.”
Jamey Price

The new deal provides for co-branded events and marketing programs, as well as a full line of 30A beer related merchandise and apparel to be sold online at 30Agear.com, 30A stores, Grayton Beer’s Taproom and GraytonBeer.com.               

“Grayton will continue to make exceptional craft beer, while we focus our efforts on digital marketing and promoting a full line of 30A beer-related apparel and products,” said The 30A Company’s Mike Ragsdale.  “We’re extremely excited about our new 10-year partnership.  This is just the beginning.”
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Grayton Beer Company to unveil fall seasonal brew, “CentenniALE” Thursday, September 28

Grayton Beer Company to unveil fall seasonal brew, “CentenniALE” Thursday, September 28

The launch of CentenntiALE comes on the heels of the arrival of 1,000 pounds of fresh, wet Centennial hops from Hop Head Farms in mid-August

Santa Rosa Beach, Fla. (September 27, 2017) – At the beginning of August, Grayton Beer Company opened its brewery bay doors and welcomed 1,000 pounds of freshly harvested Centennial hops from Hop Head Farms, located in Hickory Corners, Michigan. The “wet hops,” as they are commonly known in the beer business, traveled 1,000 miles on a refrigerated truck and arrived at the Santa Rosa Beach brewery in early August.

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Following the arrival of the hops, the Grayton Beer Company brew team, under the leadership of Head Brewer Tyler White, worked throughout the day to incorporate the fresh hops into their fall seasonal beer.

“The fresh hops give us an amazing opportunity to feature flavors and aromas not normally available in processed hops, said White.” The result is a beer with crisp, bright citrus and floral notes that provide a great balance to the sweetness of the malt.”

In celebration of the release, called CentenniALE, Grayton Beer Company will host a Harvest Ale Release Party on Thursday, September 28, 2017.  The Taproom will open from 12:00 p.m. – 9:00 p.m. The event will begin at 6:00 p.m. with live music by the Graytones and the Back Beach Barbecue food truck on site. Upon arrival, each guest will receive a token for a complimentary sample of the CentenniALE.

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During the event Grayton Beer Company will be collecting donations for the Monroe County Sheriff’s Office which serve the Florida Keys. The first 100 guests who bring donations to the Taproom on Thursday, September 28 will receive one free Grayton Beer Company branded pint glass. Donations being collected for the first responders include extension cords, work gloves, sunscreen, bug spray, ball caps, siphon hoses, garden hoses, WD-40, para cord, rubber and regular boots, fix-a-flat, tire plug kits, new clothes, new linens and gift cards to such stores as Publix, Winn-Dixie, and Home Depot.

In addition to the celebration surrounding Grayton Beer Company’s CentenniALE, guests 21 years and older will have the opportunity to enjoy over 20 other beers featured on the local brewery’s tap wall.

The Grayton Beer Company Taproom is located within the local brewery at 217 Serenoa Road, Santa Rosa Beach, FL 32459. For more information on the event, please visit the event page at http://bit.ly/GBCHarvestAle92817.

MEDIA ALERT: Grayton Beer Company announces seasonal harvest ale to be released mid-September

WHAT: Grayton Beer Company will brew the 2017 seasonal harvest ale on Friday, August 11, 2017, upon the arrival of freshly harvested hops.

“Every year in August, nature gives us a reason to celebrate,” said Tyler White, Head Brewer for Grayton Beer Company. “Hops are harvested as the summer draws to an end. When the flowers are first picked they contain beautiful, unique flavors and aromas that simply cannot be attained at any other time of the year.”

The hop harvest is always a special time in the life of craft breweries because it offers the opportunity to incorporate fresh hops, known as “wet hops” into limited edition fall seasonal beers.

Dry hops are the most common hops used in the brewing process. Hops, the flower cones that contribute to a beer’s aroma, flavor and bitterness are picked, dried and baled for use throughout the year. Grayton Beer Company uses dry hops when brewing their year-round styles such as Fish Whistle IPA, White Dunes and the popular 30A Beach Blonde.

The brewery has selected Centennial hops from Hop Head Farms, located in Hickory Corners, Michigan, for this year’s fall seasonal. The brew team is anxiously awaiting their delivery, as the wet hops must be utilized within 24 hours of harvest. The 1,000-pound supply will be freshly picked and gently packed in vented crates, then shipped in a refrigerated truck nearly 1,000 miles inside of 24 hours from leaving the bines. The time following the arrival of the fresh hops is pivotal for the brewers. No matter what time, the entire team will be on hand to greet the hops and immediately incorporate them into the brewing process.

MEDIA PROFESSIONALS ARE INVITED for interview and video/photo opportunities on Friday, August 11, 2017, at 9:00 a.m. Come watch the hops arrive and join in the celebration as the fall brewing season begins.

60 barrels of the 2017 harvest ale will be brewed and packaged into kegs for distribution to on-premise accounts in the Southeastern United States and the brewery taproom, with the majority reserved for key account partners in Northwest Florida. The brewery will host a launch party to celebrate the release of the harvest ale in mid-September.

WHO: Founded in 2011, Grayton Beer Company is a family owned brewery on the Northwest Florida coastline with a 30,000 square foot state-of-the-art facility. They brew classic, contemporary beers using the finest available ingredients for an easy-going Gulf Coast state of mind. The Santa Rosa Beach brewery now has a hand-made 40-foot bar that features over 20 beers in their taproom.

WHERE: Grayton Beer Company

217 Serenoa Road

Santa Rosa Beach, FL 32459 

WHEN:  Friday, August 11, 2017

Grayton Beer Company Opens Distribution to Louisiana; Completes 36-Month Expansion Plan

Grayton Beer Company, the South Walton Florida, craft brewery, announced recently its partnership with Crescent Crown Distributing. As one of the top 10 largest beer distributors in the United States, Crescent Crown will serve as the brewery’s Louisiana distributor. With warehouses dotted across the state in New Orleans, Baton Rouge, Lafayette and Thibodaux, Grayton Beer will be readily available throughout.

The first roll out of Grayton Beer Company brews to the Louisiana market included 30A Beach Blonde and Salt of the Gulf, a Leipzig-Style Gose. Louisiana natives and visitors can expect to see their Fish Whistle IPA, a collision of 19th Century English brewing heritage and aggressive American grown hops, in late Summer.

The expansion into Louisiana comes on the heels of opening the Mississippi market and completes the brewery’s 36-month plan to expand its distribution footprint to the Southeast markets, including Georgia, Alabama, and Tennessee.

“Now 90% of the tourists that visit the Florida Panhandle annually can enjoy our beer in their home markets,” said Jamey Price, Founder of Grayton Beer Company.

If Grayton Beer Company beers are just hitting your city – or you have yet to try one – the brewery has a wide assortment of offerings. Restaurants, bars and other retail outlets who would like to offer Grayton beer should contact Crescent Crown Distributing or Chase Blaich at (850) 865-7019.

Grayton Beer Company Opens Distribution to Mississippi

Grayton Beer Company, the South Walton, Florida, craft brewery, announced today the partnership with A&B Distributing, Mitchell Distributing and Southern Beverage to open distribution throughout Mississippi.

The three Mississippi based distributors will foster the expansion of Grayton Beer Company’s classic, contemporary beers throughout the state.The first roll out will include four of the breweries Year-Round Series including 30A Beach Blonde Ale, Pale Ale, Fish Whistle IPA and Salt of the Gulf, a Leipzig-Style Gose.

The expansion into Mississippi follows the breweries success in other neighboring states including Georgia, Tennessee, and the progression in preexisting Alabama and Florida panhandle markets.

 

Beach Permit Blonde Ale CANS!

Our top seller, 30A Beach Blonde Ale now has its permit to make a presence on non-glass beaches. In its new 12 oz. can, Beach Permit Blonde Ale will be a top choice for beachgoers during this summer season.

Florida Beer Blog, said our new Beach Permit Blonde Ale cans are “easily the best packaging” they’ve seen in a while, and we agree! Our cans are set to hit the market May 19th, 2016 and we are so excited to see everyone’s reaction. 

True to its Blonde style, Beach Permit Blonde Ale has citrus flavors and a mild malt sweetness that are perfectly balanced with smooth bitter undertones, resulting in a light-bodied, refreshing ale that will remind remind you of the Northwest Florida Coast. 

“Canning is something we always intended to do at Grayton Beer Company,” said founder Jamey Price. “Our blonde ale was a natural choice to can first, because it is the lightest body beer in our portfolio that we currently have in production. We are excited that all of the local and visiting beachgoers will have a canned option to enjoy from Grayton Beer Company.”

4 beers from Vicksburg native enter Mississippi, ranked 51st in craft beer production

When Jamey Price took a sip of Sierra Nevada Pale Ale as an Ole Miss student during a spring break trip to Lake Tahoe in 1997, it opened his taste buds to the burgeoning industry of craft beer.

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For Price, a Vicksburg native, the beer was an example of the craft beer chasm that exists today in the South even as the industry has made gains in the region and more than doubled nationally over the past eight years, with $23.5 billion in sales.

That fateful spring break trip for Price planted the seed for what eventually became Grayton Beer Company, which he and his wife, Candace, opened in Santa Rosa Beach on the Florida Gulf Coast in 2011.

“(Thinking back to that Sierra Nevada), it tastes nothing today like it did in 2002 because of the evolution of hops. U.S. hops are now considered the best,” Price said. “The evolution of the industry has elevated the quality of raw ingredients. It’s what has shaped the craft beer movement.”

Sierra Nevada and Anchor Steam in California, and New Belgium in Colorado, are leaders in the craft beer industry, Price said, and have helped push craft beer to over 12 percent of all beer consumption. In the South, craft beer only accounts for 3 percent of all beer sales, Price said.

Price is doing his part to expand the Southern beer palate. Four Grayton Beer Company brews entered the market in Mississippi this year: Pale Ale, Fish Whistle IPA, 30A Beach Blonde Ale and Salt of the Gulf, a salty gose-style beer.

“To be able to go back to the place where my core values were formed and be able introduce our product into those markets is one of the greatest accomplishments I’ve ever had,” Price said. “Getting the brewery off the ground was great, but it’s great to get a picture from my mother and they’ve got my beer on tap (in Vicksburg).” 

Grayton Beer Company's beers are available across the state and at more than 35 restaurants and retailers in the Jackson area, with more being added. 

Price studied accountancy as an undergrad at Ole Miss, which he attended at the same time as pitcher Jamey Price, who set the school’s single-season strikeout record in 1998.

“I’d have scouts calling me looking for Jamey and I’d have to tell them that the guy they’re looking for is about 8 inches taller,” Price said of the 6-foot-7-inch pitcher who shared his name.

Price and his wife moved to Florida in 2005 to work for a software company. Searching for an opportunity to put roots in the community, Price wrote a 48-page business plan, and Grayton Beer Company was born.

“We’ve outgrown the initial numbers from that business plan,” Price said.

The company employees 27 people full time, giving a boost to the seasonal, tourism-based local economy.

Grayton Beer’s distribution expansion includes Florida, Alabama, Georgia and Tennessee. The latter two states lead the South in craft beer consumption, but it’s a market with plenty of room to expand. Price commended another Vicksburg native, Linus Hall of Nashville’s Yazoo Brewing Company, for helping expand craft beer by working with legislators and wholesalers in Tennessee.

“(Hall) helped create a landscape more welcoming for breweries, and when we went into distribution in Tennessee, we were able to have a level of success that was greater than we would’ve had otherwise,” Price said.

In 2012, Mississippi became the last state in the country to raise the permissible alcohol content in beer from 5 percent to 8 percent, paving the way for more independent breweries in the state.

At the end of 2016, there were more than 13 breweries in the state. Lazy Magnolia in Kiln was Mississippi’s only craft brewery before the law change. The Brewers Association says Mississippi is 51st in the nation in breweries per capita.

On July 1, Mississippi breweries will be able to sell their own beer on premises, the second-to-last state to enact such legislation.  

Price says educating consumers is key for expanding craft beer’s influence across the region. Grayton Beer sells a German-style gose brewed with the same salinity as the water in Leipzig, Germany, which can be unexpected to the American palate.

“A guy emailed me to tell me it was the worst beer he’d ever had in his life,” Price said. “I emailed him back with a link and some context. He apologized and said it was a great representation of the style. That’s the level of education we’re dealing with.”

Ultimately, Price wants his market to look for a beer that enhances flavor.

Price recommends an IPA with spicy foods, a pale ale with seafood and a porter or amber instead of red wine with a steak. 

"You don't have to pound light lager ... if you understand the nuances of beer. You can have it be a go-to when it's time to eat."

MEDIA RELEASE: Grayton Beer Company Opens Distribution to Neighboring Mississippi

Grayton Beer Company, the South Walton, Florida, craft brewery, announced today the partnership with A&B Distributing, Mitchell Distributing and Southern Beverage to open distribution throughout Mississippi.

 

The three Mississippi based distributors will foster the expansion of Grayton Beer Company’s classic, contemporary beers throughout the state. The first roll out will include four of the breweries Year-Round Series including 30A Beach Blonde Ale, Pale Ale, Fish Whistle IPA and Salt of the Gulf, a Leipzig-Style Gose.

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The expansion into Mississippi follows the breweries success in other neighboring states including Georgia, Tennessee, and the progression in preexisting Alabama and Florida panhandle markets.

 

Started in 2011 by founder Jamey Price, originally from Vicksburg, Mississippi, and a graduate of the University of Mississippi, Grayton Beer Company’s expansion into this new market is especially poignant.

 

“Since conception we aimed to make beer that complimented the area it was made in,” said Price. “After seeing the reaction of the masses and the growth of the beer’s popularity across the Southeast we knew we had something special that reached far beyond our Walton County beach town. As a Mississippi native I am especially proud to introduce our beers to this market.”

 

Last year, in response to the emerging markets the brewery, located in South Walton County, expanded its production capacity with the addition of four 120-barrel fermenters and one 240-barrel brite tank. The new equipment increased the brewery’s capacity to over 2,000 barrels per month.

 

If Grayton Beer Company beers are just hitting your city – or you have yet to try one – the brewery has a wide assortment of offerings. Restaurants, bars and other retail outlets who would like to offer Grayton beer should contact their local wholesaler or Chase Blaich at (850) 865-7019.

Grayton Beer Company Completes Brewery Expansion

Santa Rosa Beach, FL – Grayton Beer Company is finalizing a staggering expansion. The locally owned and operated brewery recently announced it is increasing the current brewing capacity to meet the demands of their distribution reach.

The brewery, located in South Walton County, expanded its production capacity with the addition of four 120-barrel fermenters and one 275-barrel brite tank. The new equipment increases the brewery’s capacity by over 1,000 barrels per month, roughly 29,000 gallons.

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Started in 2011 by founder Jamey Price, Grayton Beer Company has been successful throughout the Florida panhandle for the last five years. This success, in combination with the brewery’s growth, has propelled the company’s launch into new markets including middle Tennessee and all of Georgia. Until recently, Grayton Beer was only distributed in Alabama and the panhandle of Florida.

“From grain to glass, Grayton Beer Company takes pride in the product we produce and the team we’ve assembled to do so. Our recent expansion represents so much more than just the growth of our company. It also represents growth in our economy, which means a lot to us,” said Jamey Price, Founder of Grayton Beer Company.