Grayton Beer Company to unveil fall seasonal brew, “CentenniALE” Thursday, September 28

The launch of CentenntiALE comes on the heels of the arrival of 1,000 pounds of fresh, wet Centennial hops from Hop Head Farms in mid-August

Santa Rosa Beach, Fla. (September 27, 2017) – At the beginning of August, Grayton Beer Company opened its brewery bay doors and welcomed 1,000 pounds of freshly harvested Centennial hops from Hop Head Farms, located in Hickory Corners, Michigan. The “wet hops,” as they are commonly known in the beer business, traveled 1,000 miles on a refrigerated truck and arrived at the Santa Rosa Beach brewery in early August.


Following the arrival of the hops, the Grayton Beer Company brew team, under the leadership of Head Brewer Tyler White, worked throughout the day to incorporate the fresh hops into their fall seasonal beer.

“The fresh hops give us an amazing opportunity to feature flavors and aromas not normally available in processed hops, said White.” The result is a beer with crisp, bright citrus and floral notes that provide a great balance to the sweetness of the malt.”

In celebration of the release, called CentenniALE, Grayton Beer Company will host a Harvest Ale Release Party on Thursday, September 28, 2017.  The Taproom will open from 12:00 p.m. – 9:00 p.m. The event will begin at 6:00 p.m. with live music by the Graytones and the Back Beach Barbecue food truck on site. Upon arrival, each guest will receive a token for a complimentary sample of the CentenniALE.


During the event Grayton Beer Company will be collecting donations for the Monroe County Sheriff’s Office which serve the Florida Keys. The first 100 guests who bring donations to the Taproom on Thursday, September 28 will receive one free Grayton Beer Company branded pint glass. Donations being collected for the first responders include extension cords, work gloves, sunscreen, bug spray, ball caps, siphon hoses, garden hoses, WD-40, para cord, rubber and regular boots, fix-a-flat, tire plug kits, new clothes, new linens and gift cards to such stores as Publix, Winn-Dixie, and Home Depot.

In addition to the celebration surrounding Grayton Beer Company’s CentenniALE, guests 21 years and older will have the opportunity to enjoy over 20 other beers featured on the local brewery’s tap wall.

The Grayton Beer Company Taproom is located within the local brewery at 217 Serenoa Road, Santa Rosa Beach, FL 32459. For more information on the event, please visit the event page at